Squishful Thinking: Secret Lair x Play-Doh Is the Collaboration Trading Card Fans Deserve
With Extra Life benefiting from this sculpted goodness!
Every now and then, a trading card drop comes along that doesn’t just add to your collection—it redefines what collectible cards can be. Squishful Thinking, the latest Secret Lair release from Wizards of the Coast, is exactly that kind of moment (in my humble opinon).
This isn’t just a product launch. It’s a celebration of creativity, nostalgia, and generosity. And as someone who plays the Pokémon TCG, I’ll be honest—I wish Pokémon would take notes. This is the kind of collaboration that makes you fall in love with the hobby all over again. And you KNOW it’s popular if a set makes people who don’t play the card game WANT to play the card game.
More Than Cards: These Are Sculpted Works of Art
The Squishful Thinking drop features cards that look like they were handcrafted from Play-Doh. The colors are bold, the textures are playful, and the illustrations are bursting with personality. These cards evoke the joy of childhood creativity—like the cupcakes you molded in preschool, but with the polish and precision of professional artists.
They’re not just playable—they’re display-worthy. Wizards of the Coast has once again proven that card design can be elevated to fine art. These are pieces you’ll want to show off, not just shuffle into your deck (but please feel free to do both).
A Collaboration With Heart
What makes this drop even more meaningful is its purpose. Fifty percent of every purchase goes directly to Children’s Miracle Network Hospitals through Extra Life. That means every card sold helps support Extra Life.
This isn’t Wizards’ first charitable collaboration, either. Through Secret Lair drops like this, they’ve raised over $2 million to date. That’s a staggering achievement—and a testament to what’s possible when a passionate community comes together for a cause.
From One TCG Fan to Another: This Is the Future
As a Pokémon TCG player, I’ve long admired Magic’s willingness to experiment. Secret Lair has become a playground for bold ideas, unexpected partnerships, and stunning visuals. Squishful Thinking is a perfect example of what happens when a brand embraces its creative potential.
Imagine if Pokémon collaborated with Play-Doh, LEGO, or Crayola. I know there’s claymation cards inPokémon but it’s not the same at all. The possibilities are endless—and the impact could be just as powerful. Wizards of the Coast is setting the bar, and it’s time other franchises followed suit.
This drop isn’t just a novelty. It’s a reminder that trading card games can be more than competitive formats. They can be platforms for storytelling, art, and making an impact.
Don’t Miss the Drop
Squishful Thinking is a limited-time release. Once it’s gone, it’s gone—like the perfect swirl of Play-Doh colors you made as a kid. If you’re a collector, a player, or someone who believes in the power of art and generosity, this is a drop worth grabbing.
Add some texture to your deck. Support a great cause. And celebrate what makes this community so special: Play-Doh… I mean… Wizards of the Coast.. I mean… You know what I mean.
Get them here: https://secretlair.wizards.com/us/en/product/1246498/secret-lair-x-play-doh-squishful-thinking-extra-life-2025
