Extra Life Teams Up with State Farm® for Gamerhood Season 4: Power Play with Purpose
Gaming Stars Unite to Level Up Support for Children’s Miracle Network Hospitals
SALT LAKE CITY, Utah, July 15, 2025 – Extra Life, a fundraising program of Children’s Miracle Network Hospitals, is proud to join forces with State Farm for Season 4 of Gamerhood, the award-winning reality competition bringing together top-tier gamers, streamers, and entertainers for a good cause. This dynamic collaboration will raise critical funds and awareness for children’s hospitals across the U.S. and Canada—with beloved streamer LuluLuvely representing Extra Life in the high-energy competition.
Gamerhood Season 4 premieres Friday, August 1 at 6 PM ET and will stream weekly throughout the month on the official State Farm Twitch and YouTube channels, as well as across show competitors’ own streaming channels. This season, well-known creators go head-to-head in a series of epic arena and video game challenges, each playing for a nonprofit organization close to their heart. Depending on their performance each episode, players can unlock donations ranging from $1,000 to $10,000 for their chosen cause—culminating in a total of $132,000 in charitable giving throughout the season.
“We’re thrilled to team up with State Farm Gamerhood to rally support for the 170 children’s hospitals in our network,” said Jeff Montegut, National Director of Extra Life. “This is more than just a competition—it’s a celebration of the gaming community’s power to make a real difference. Every dollar raised through LuluLuvely’s gameplay will help fund life-saving treatments, breakthrough research, and vital pediatric care for millions of kids who rely on our hospitals every year.”
Founded in 2008, Extra Life unites gamers of all kinds—streamers, tabletop players, and esports competitors—around one mission: Change kids’ health, change the future. To date, the program has raised over $132 million for Children’s Miracle Network Hospitals, helping ensure every child gets the care they need, regardless of their family’s ability to pay.
Representing Extra Life this season is LuluLuvely, known for her fierce competitiveness and deep connection to her fans. At the start of each episode, viewers will get a chance to learn more about the nonprofits in play—including Extra Life—and follow LuluLuvely’s journey as she games for a cause.
“Not only is Gamerhood a fun watch—it’s a purpose driven show that turns entertainment into real-world impact,” said Alyson Griffin, Head of Marketing at State Farm. “Throughout the series, organizations like Extra Life can receive meaningful financial support tied directly to player performance, all while connecting with a passionate community of viewers.”
Fans can tune in weekly, cheer on LuluLuvely, and get involved by hosting watch parties, entering the Gamerhood Fantasy League, and spreading the word on social media using #Gamerhood and #ExtraLife.
Want to see how gaming is saving lives? Children’s hospitals need your support now more than ever. Join the mission—start your fundraising journey today at extra-life.org or click here to get started!
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About Extra Life
Extra Life unites thousands of gamers around the world to play games in support of their local children’s hospital through Children’s Miracle Network Hospitals. Since its inception, Extra Life has raised $132 million for member hospitals to support kids and their families. Extra Life is a fundraising program of Children’s Miracle Network Hospitals. The Extra Life community fundraises year-round to change kids’ health to change the future. Donations go to local member hospitals to fund critical life-saving treatments and healthcare services, along with innovative research, vital pediatric medical equipment, and child life services.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. We’ve raised over $9 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses – and we’re not done yet. All donations benefit local member hospitals to fund what’s needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services.
Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local member children’s hospital, visit cmnhospitals.org.
Media Contact:
Christina Vitale
Communications Manager
Children’s Miracle Network Hospitals
O: 801-214-7400
C: 908-839-2152
cvitale@cmnhospitals.org
CMNHospitals.org