Updates to the Extra Life Brand Going Live Today

Extra Life, a program of Children’s Miracle Network Hospitals, is rolling out new logos, fonts and look and feel today. Take a look:

We found through research that people do not know CMN Hospitals’ programs ladder up to the main brand and the many ways an individual donor can engage throughout their lifetime with the overall organization and its cause.

The brand refresh more clearly defines Children’s Miracle Network Hospitals’ role in children’s healthcare by making the experience of giving as motivating as the impact it has and by strengthening participants’ relationships with CMN Hospitals, local hospitals, programs and partners.

“We know that when we improve treatments and facilities, we can address the most challenging health issues of today while preventing and preparing for those to come. When we fund pioneering research, we transform how we care for children, not just in their youth but throughout their lives. When we make it easy and exciting for people to support local hospitals, our impact grows exponentially. When we change kids’ health, we change the future — for all of us.”

The full rollout will be gradual and you might notice the old branding here and there throughout the remainder of 2021.

Access our new media and broadcasting toolkits at extra-life.org/mediakit